There are tons of things I wish I knew before I started blogging, but here is a list of the top 5 things which impacted negatively on the growth of EntMirror. It’s true that we learn through mistakes and failure, but some mistakes are better left unmade cause when they happen, you’ll continuously feel the impact and trust me, it’s a depressing feeling.
If you’re a blogger or perhaps aspiring to be one, this post will be a head-start in this journey of yours. By knowing these 5 things I wished I knew before joining the blogosphere, you will no doubt make the right decision and meet success.
5 THINGS I WISH I KNEW BEFORE I STARTED BLOGGING
1. SEARCH ENGINE OPTIMIZATION
The most powerful search engine on the planet, Google, runs on keywords. Every seconds, humans like you and I are punching characters on Google search box, looking for answers, solutions and help. When a user type in some keywords on Google’s search box; Google is given a job to find the most helpful content or material on the web. How does Google find what the user is looking for? Keywords! Yes you heard me.
For example; Mr. Mike is searching for businesses he can start with N1,000,000. He grabbed his smartphone and without hesitating, type; “BUSINESS THAT I CAN START WITH N1,000,000”
Google now take note of the important keywords like ‘business, start, N1,000,000’ then pull out web contents containing these keywords. Their order of ranking is determined by the number of backlink the site has, the age of the site, uniqueness of the content, readability, images, links and a whole bunch of other factors.
When I started blogging, I knew none of these. I was writing for the sake of writing and at the end of the day, my traffic source was Facebook and forums. No organic traffic whatsoever and I were frustrated.
If you want to succeed as a blogger, learn SEO because it will be your friend in moment of laziness. That moment when you’re too lazy to share your posts on social media or participate on forums and blogs. That is the moment Google becomes a friend by sending in consistent traffic on a regular basis.
2. NICHING IT DOWN
This is also something I wish I knew before I started blogging. At first, I wanted to blog about everything that comes to mind, without a central focus. But later on, I discovered that niching works best if I must retain readers and get daily juice from Google.
When someone visits the blog for the first time, they should be able to tell what the blog is all about in a matter of seconds. In a situation whereby articles on entertainment, politics, romance, health are found in one blog, it brings confusion and also a huge turn off to readers and search engine. But when the focus of the blog is defined, they will see you as an authority and will always visit for fresh contents. The benefit that comes with niching is tremendous and can’t be overemphasized.
3. QUALITY CONTENT IS KING
I see a lot of bloggers on social media, searching for a magic trick to gaining tons of traffic daily. But when you visit their blog, you find only few posts that are poorly written and unfriendly to users and SEO. There’s no magic to success. In blogging, content is and will always remain king. I didn’t know until I learn the hard way. Today, I employ writers who help keep this blog fresh with contents. The more content I have, the more successful I will become as a blogger.
Don’t just write for the sake of having many contents. I’m talking about having a lot of quality contents that end up helping its readers.


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